During paramedic school, on track to becoming a firefighter, Blu Cauthen had next to no time to focus on herself. When she took the plunge to try out a yoga class for the first time, she was instantly hooked on the stillness and peacefulness it brought to her heart.
She jumped into yoga teacher training and was struck by a remark from her cousins who felt uncomfortable as the only Black people in class. That’s when Blu decided to do something about it.
After completing her training, she launched InoarG, an all-inclusive yoga studio in Cincinnati where all are welcome, regardless of body shape or skin color. She wanted folks to feel comfortable and safe as their authentic selves – frizzy hair, stomach rolls and all.
Navigating her business journey (and managing the launch of a second endeavor, a fitness apparel line), Blu has created a space where all people can come as they are and walk out feeling a little bit better than when they came in.
See the Blu’s story as part of GoDaddy’s Icons of Cincinnati series, streaming now on YouTube.
About GoDaddy Icons
Icons is GoDaddy’s Customer Storytelling video series that goes city-to-city following Everyday Entrepreneurs as they fulfill their dreams and share the professional lessons they’ve learned along the way.
About GoDaddy
GoDaddy is empowering everyday entrepreneurs around the world by providing all of the help and tools to succeed online. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company, visit www.GoDaddy.com
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